The construct of involvement has been shown to affect brand loyalty, diffusion of innovations,
responses to advertising, and finally, food purchase choices. Despite the recognized …

Background: Evidence supports the idea that the regular consumption of Omega-3
polyunsaturated fatty acids (Omega 3s) has positive effects on men's health. The best source …

The importance of seafood for a healthy diet is widely recognized but concerns are raised
over the risks associated with contaminants, causing a communication dilemma concerning …

Consumer demand for health-enhancing food is increasing over the last decade. However,
in the European Union, the definition of food is rather broad, ie both ordinary food products …

Successfully engaging consumers in a dialogue may provide opportunities for better tailored
and more effective communication about food-related risks and benefits. Using an online …

Despite the evidence that mothers' food purchasing behavior impacts the quality of
children's diet, few studies have explored psycho-social factors influencing how mothers …

Limited research has examined how racially diverse spokespersons in advertising may
influence advertising effectiveness in an experimental setting. An online experiment (N …

Purpose The wide literature about healthy behaviours posits that a high level of self-control
is required in order to make healthy choices. This work intends to demonstrate that retailers …

A strong market orientation and integration of consumers in the product development
process are essential for successful innovation policy in the food market (Sparke and …

Brunei Darussalam is a country with a high consumption of cane sugar. White cane sugar
owes its popularity to its ability to colonize our tastes. Despite the popularity of white cane …