With nearly 3.5 billion people now using some form of social media, understanding its
relationship with personality has become a crucial focus of psychological research. As such …

The market maven construct, developed by Feick and Price (1987), has been used in
empirical studies in the USA, South Africa, Germany, Poland, and Hungary. This study …

This paper describes a study in the psychology of market mavenism, the consumer tendency
to become especially involved in the marketplace. The purpose was to investigate …

The purpose of this study was to test hypothesized associations between market mavenism
and consumer self‐confidence (CSC). A survey of 190 US consumers provided the data …

Opinion leaders constitute a central consumer segment for targeted marketing strategies. By
separating opinion leadership into a generalized and domain‐specific component, this study …

While user-generated content (UGC) and social media have generated interest from
researchers and practitioners, many facets of users and producers of such content remain …

Today, businesses use communication channels which are usually done to create brand
value on consumers and to support the sale of the brand. However, it is controversial …

This study examines relationships between market mavenism and five other consumer
characteristics. We conceptualize three of these characteristics as broad marketplace …

This book is an innovative attempt to identify and analyse the processes related to social
influence in online buying behaviour, with special attention given to the phenomenon of …

Abstract Since Feick and Price introduced the concept of market mavenism almost 30 years
ago, researchers have accumulated a large body of empirical findings describing market …