Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …
marketing practice and academic research. In this study, through the application of natural …
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
A strategic framework for artificial intelligence in marketing
The authors develop a three-stage framework for strategic marketing planning, incorporating
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
S Bag, S Gupta, A Kumar, U Sivarajah - Industrial marketing management, 2021 - Elsevier
This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …
knowledge creation, user knowledge creation and external market knowledge creation to …
Natural language processing (NLP) in management research: A literature review
Natural language processing (NLP) is gaining momentum in management research for its
ability to automatically analyze and comprehend human language. Yet, despite its extensive …
ability to automatically analyze and comprehend human language. Yet, despite its extensive …
[HTML][HTML] How can organizations leverage big data to innovate their business models? A systematic literature review
The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …
managerial practice thanks to the benefits it can produce in terms of innovation. However …
A framework for collaborative artificial intelligence in marketing
We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing,
providing systematic guidance for how human marketers and consumers can team up with …
providing systematic guidance for how human marketers and consumers can team up with …
Online and offline retailing: What we know and directions for future research
The fast-paced growth of e-commerce is rapidly changing consumers' shopping habits and
shaping the future of the retail industry. While online retailing has allowed companies to …
shaping the future of the retail industry. While online retailing has allowed companies to …
Big data analytics in operations management
Big data analytics is critical in modern operations management (OM). In this study, we first
explore the existing big data‐related analytics techniques, and identify their strengths …
explore the existing big data‐related analytics techniques, and identify their strengths …
Digital marketing: A framework, review and research agenda
PK Kannan - International journal of research in marketing, 2017 - Elsevier
We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …
touchpoints in the marketing process as well as in the marketing strategy process where …