How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective
As a relatively new behavior, donation to content creators in social media has become very
popular in the last few years. Different from traditional donation to nonprofit organization or …
popular in the last few years. Different from traditional donation to nonprofit organization or …
Pay-what-you-want pricing: An integrative review of the empirical research literature
T Gerpott - Management Science Letters, 2017 - growingscience.com
In a Pay What You Want (PWYW) setting companies empower their customers to fix the
prices buyers voluntarily pay for a delivered product or service. The seller agrees to any …
prices buyers voluntarily pay for a delivered product or service. The seller agrees to any …
The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
JY Kim, K Kaufmann, M Stegemann - Marketing Letters, 2014 - Springer
Pay what you want (PWYW) is a new participative pricing mechanism that delegates the
whole price determination to the buyer. Previous research on PWYW suggests that the final …
whole price determination to the buyer. Previous research on PWYW suggests that the final …
Empowering communities in addressing drinking water challenges using a systematic, participatory and adaptive approach and sustainable PPP model
Water sustainability poses an intricate challenge that impacts international peace and
harmony as well as communal justice worldwide. The multi-dimensional solution entails a …
harmony as well as communal justice worldwide. The multi-dimensional solution entails a …
[HTML][HTML] A systematic literature review of the Pay-What-You-Want pricing under PRISMA protocol
O Güzel, E Vizuete-Luciano… - European Research on …, 2025 - Elsevier
This study aims to systematically examine the Pay-What-You-Want (PWYW) pricing model,
which has become increasingly popular among innovative strategies. The PWYW model …
which has become increasingly popular among innovative strategies. The PWYW model …
The role of external reference price in pay-what-you-want pricing: An empirical investigation across product types
This research aims to investigate the effectiveness of the adoption of external reference
price (ERP) in influencing consumers' pay-what-you-want (PWYW) final payments across …
price (ERP) in influencing consumers' pay-what-you-want (PWYW) final payments across …
Pay-as-you-wish pricing
Some firms use a curious pricing mechanism called “pay as you wish” pricing (PAYW).
When PAYW is used, a firm lets consumers decide what a product is worth to them and how …
When PAYW is used, a firm lets consumers decide what a product is worth to them and how …
Privacy is precious: On the attempt to lift anonymity on the internet to increase revenue
We investigate the effect of a reduction of anonymity on consumers' purchase decisions
(whether to buy, and if so how much to pay) at an online music store with Pay‐What‐You …
(whether to buy, and if so how much to pay) at an online music store with Pay‐What‐You …
Pay-what-you-want pricing: can it be profitable?
Using a game theoretic framework, we show that not only can pay-what-you-want pricing
generate positive profits, but it can also be more profitable than charging a fixed price to all …
generate positive profits, but it can also be more profitable than charging a fixed price to all …
Participative pricing and donation programs in a socially concerned supply chain
A Sabbaghnia, J Heydari… - … Social Responsibility and …, 2023 - Wiley Online Library
This study analyzes a participative pricing scheme, name‐your‐own‐price, as a practical
marketing mechanism for a socially sustainable supply chain. There is an ongoing argument …
marketing mechanism for a socially sustainable supply chain. There is an ongoing argument …