In organizations, mandated adoption contexts are the rule rather than the exception.
Individuals, who are denied the choice between adopting and rejecting an innovation, are …

Adoption literature is largely subject to a pro‐change bias; researchers mainly assume that
consumers are open to change and thus interested in evaluating new products. However …

The constant and successful market introduction of new products is of major concern to
companies throughout all industries. However, empirical research points to high failure rates …

Internet-enabled service innovations (e-innovations) are the latest trend in digital
entrepreneurship. E-innovation adoption is associated with high levels of uncertainty for …

Rising focus on solar power and better world environment have set ambitious plans in
motion on the amount of solar power generation, worldwide, for the coming years. In the …

The question of how important firms' investments in digital communication formats are for the
commercial success of new products remains unexplored in the product innovation …

Change is ubiquitous in people's daily work and life experiences. While a sizable body of
research has examined individuals' reactions to change, different literatures have remained …

High failure rates of digital innovations by start-ups indicate that consumers' initial trust
perceptions are make-or-break for their survival. Hence, start-ups have to design adequate …

With the popularity of e-commerce, consumers purchase durable products online more
frequently. In order to effectively communicate information about products, various product …

Threatening environmental stimuli, such as terror attacks, armed conflicts and death imagery
in advertising, have been shown to positively affect consumer attitudes and behaviors …