A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …

Partial least squares structural equation modeling (PLS-SEM) is an alternative method to the
historically more commonly used covariance-based SEM (CB-SEM) when analyzing the …

This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

Multigroup analysis (MGA) in partial least squares structural equation modeling (PLS-SEM)
has grown considerably in the past few years in many different research fields, particularly in …

Purpose Researchers often stress the predictive goals of their partial least squares structural
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …

The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …

The use of partial least squares structural equation modeling (PLS-SEM) has been gaining
momentum in family business research. Since the publication of a PLS-SEM guidelines …

Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an
efficient approach to evaluate moderation across multiple relationships in a research model …