In this research, the business owners of batik SMEs were analyzed on their marketing
strategies. The objective is to examine if the marketing strategies of high performance batik …

The global outbreak of COVID-19, commonly referred to as the coronavirus, has profoundly
influenced enterprise operations and consumer behaviors. The pandemic's rapid spread …

Consumer behaviour is easy to define in terms of planned and implemented marketing
activities. While it has been researched for big companies and products. The unexplored …

In this research, data on 186 batik SMEs were analyzed on their organizational resources in
term of design activities. The objective is to examine if the design activities of high …

India has been an axis of various craft activities and a wide range of hand-crafted products
are fabricated through these craft processes. The essence of the Indian Handicrafts lies in …

As we know that, the handicraft has been a most diversified and wide available crafts in
different states of India. It is the second highest employment-generating sector after …

India has reached the tarmac to emerge as one of the economic super power. The
potentiality to be a power house requires, identifying the resources that have been untapped …

The first chapter provides initial overview about the study. It explains the research context
and focus of study. Fundamentally, this research is about Malay traditional craftsmanship …

In this research, the business owners of batik SMEs were analyzed on their marketing
strategies. The objective is to examine if the marketing strategies of high-performance batik …