Political marketing is considered a contemporary discipline with a rising significance.
Research is deemed a fundamental aspect in the field of political marketing; nonetheless is …

Communication in political marketing plays an important role in political mobilization,
building trust both in political actors and the government. Politicians construct their …

Brand trust represents the willingness of consumers to rely on a brand while facing the risks
with the expectation that the brand will provide positive outcomes. Brand loyalty explains …

Abstract [eng] The article analyses the relationship between citizens' trust in local
government institutions and participation in local governance. The research results have …

Purpose This paper aims to examine different types of sharing platforms based on risk
perceptions of product/service providers and users, and to illustrate appropriate platform …

Trust is a societal value that is difficult to gain and easy to lose. This article deals with the
levels of trust that journalists working in eight post-authoritarian and post-totalitarian …

Basing on Habermas''theory of communicative action'(TCA), the paper bestows a detailed
reading to a number of ethical dimensions in the activities of the political marketing mix. TCA …

Comparing Journalistic Cultures Page 1 Comparing Journalistic Cultures This book offers an
analysis of journalists’ professional views against a variety of political, economic, social …

This research aims to analyze the causes of the phenomenon of abstention and the level of
community participation in the election of the Governor of Jambi Province in 2020. The study …

This study aims to analyze Ridwan Kamil's Twitter social media in building personal
branding ahead of the 2024 general election. This study uses a qualitative method. The data …