Despite stereotypes of video games as isolating technologies, video gaming can be a highly
social activity that contributes to well-being. Advances in computing technology and greater …

Live streaming allows streamers and viewers to watch, create, and share videos in real time
on topics from gaming, shopping, and social channels to tourism and entertainment. It is …

Virtual communities are online groups organized around a shared interest within which
members exchange information and socio-emotional support. Some virtual communities are …

The purpose of the current article was to explore parasocial phenomena in the unique and
interactive context of live streaming. Specifically, the predictors of parasocial interactions …

This paper examines how the COVID-19 pandemic associates with Twitch users' emotion,
using natural language processing (NLP) as a method. Two comparable sets of text data …

The live streaming platform Twitch underwent in recent years an impressive growth in terms
of viewership and content diversity. The platform has been the object of several studies …

Existing research on live streaming commerce has explored consumers' responses to AI and
human broadcasters, respectively. However, it remains unclear whether there are …

Following the migration of influencers from YouTube to Twitch and the boom in popularity
experienced by the latter social network, this paper explores if brands are capitalizing on the …

Most social networking sites today have integrated livestreaming functions into their
platforms. Studies have acknowledged how social media use (ie, social networking) can …

Despite the contribution of livestreaming to the development of contemporary marketing,
current livestreaming research still lacks a thorough understanding of the mechanism that …