Impact of streamers' characteristics on sales performance of search and experience products: Evidence from Douyin
Live streaming social commerce, a booming branch of online retailing, has enabled online
retailers to interact with customers face to face, defying spatial restrictions. Recent research …
retailers to interact with customers face to face, defying spatial restrictions. Recent research …
The economic and environmental dividends of the digital development strategy: evidence from Chinese cities
Digital development is critical for achieving coordinated regional economic growth, energy
conservation, and emissions reduction, which makes it a viable method for achieving carbon …
conservation, and emissions reduction, which makes it a viable method for achieving carbon …
The impact of supermarket credibility on purchase intention of novel food
IN Jung, A Sharma, AS Mattila - Journal of Retailing and Consumer …, 2022 - Elsevier
How do consumers make purchase decisions for novel food products? This research
demonstrates the importance of supermarket credibility as a heuristic cue influencing …
demonstrates the importance of supermarket credibility as a heuristic cue influencing …
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Purpose The ease and convenience of online shopping are shifting the customers to e-
tailers. This has prompted offline retailers to re-examine behavioural patterns along with a …
tailers. This has prompted offline retailers to re-examine behavioural patterns along with a …
Understanding on-the-go consumption: A retail mix perspective
Abstract On-the-go (OTG) consumption is a growing phenomenon in the food and beverage
industry. Drawing on the theory of consumption values, this study is conducted to acquire a …
industry. Drawing on the theory of consumption values, this study is conducted to acquire a …
[HTML][HTML] Customer demand concentration in online grocery retailing: Differences between online and physical store shopping baskets
S Nakano - Electronic Commerce Research and Applications, 2023 - Elsevier
The long-tail effect, in which online retailing has a relative advantage in selling less popular
products, has been studied extensively with e-commerce growth. However, recent research …
products, has been studied extensively with e-commerce growth. However, recent research …
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Distinctions in the attributes of niche versus mainstream brands are leveraged to explain
differences in the drivers of online review ratings. Specifically, we examine how customer …
differences in the drivers of online review ratings. Specifically, we examine how customer …
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands
JD Hoskins, JK Watts - Journal of Interactive Marketing, 2022 - journals.sagepub.com
Using a data set on the US craft beer industry that includes more than one million online
customer reviews, the authors investigate how mainstream channel distribution and sales by …
customer reviews, the authors investigate how mainstream channel distribution and sales by …
[HTML][HTML] Assortments and prices in online grocery retailing
S Fedoseeva, R Herrmann - Digital Business, 2023 - Elsevier
Grocery retailing is undergoing rapid changes. New store formats and market channels, the
entry of additional large players, and increasing multichannel activities on the supply side …
entry of additional large players, and increasing multichannel activities on the supply side …
An approach to brand planning under high competitor set variation
We present a novel approach to enable parsimonious local brand planning in situations
where a brand's competitive set varies substantially across points of sale. We conceptualize …
where a brand's competitive set varies substantially across points of sale. We conceptualize …