Purpose This study aims to examine young children's (ages 4 to 7) knowledge and skills (ie
their advertising literacy) for television (TV) commercials, YouTube pre-roll ads and …

The changing media landscape alters media use and advertising exposure, which impacts
advertising literacy. We investigate socialization forces (media, family) on advertising …

Social Cognitive Theory (SCT) is a generally accepted theory that postulates a pivotal
perspective for explaining the human behavior. Basically, SCT investigates the formation of …

Purpose–Brands that target children frequently use a brand character to improve children's
recall and recognition and to develop a relationship with young consumers. This paper aims …

Purpose The purpose of the study was to ascertain how preschool children consume media,
which types of media content they are sensitive to and how children affect the shopping …

This study broadens understanding of how children's travel modes influence the
development of their spatial cognition, specifically the development of their spatial …

We present findings from a qualitative, multisite, multi-method, longitudinal study of parents
and their preschool-aged children that explores the intersections of marketing influences in …

Purpose–This paper aims to explore the role played by food brands within children's peer
groups when they have a meal together. Design/methodology/approach–Sixty-four …

Using critical discourse analysis, we examine the communicative potential of science
centers to engage the public in climate change science. Drawing on a theoretical framework …

Purpose–This paper aims to examine the perceptions of the visual packaging of snacks and
nutrition knowledge among preschool children. Packages serve as persuasive media at the …