[HTML][HTML] Toward a conceptual understanding of co-creation in branding
S Sarasvuo, A Rindell, M Kovalchuk - Journal of Business Research, 2022 - Elsevier
Co-creation in branding is gaining momentum. This study contributes to the branding
literature by combining a systematic search and a critical review of 148 articles focusing on …
literature by combining a systematic search and a critical review of 148 articles focusing on …
[HTML][HTML] Neuromarketing: Its current status and research perspectives
P Duque-Hurtado, V Samboni-Rodriguez… - Estudios …, 2020 - scielo.org.co
This document aims to conduct a literature review in order to identify evolution and research
trends in the area of neuromarketing. To achieve this objective, a science mapping …
trends in the area of neuromarketing. To achieve this objective, a science mapping …
Virtual teams in times of pandemic: Factors that influence performance
V Garro-Abarca, P Palos-Sanchez… - Frontiers in …, 2021 - frontiersin.org
In the digital age, the global software development sector has been a forerunner in
implementing new ways and configurations for remote teamwork using information and …
implementing new ways and configurations for remote teamwork using information and …
Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty
In an ever more transparent, digitalized, and connected environment, customers are
increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) …
increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) …
[HTML][HTML] Consumers' value co-creation in sharing economy: The role of social support, consumers' ethical perceptions and relationship quality
The ancient phenomenon of 'sharing'has become mainstream, and transformed the
traditional consumer behavior due to proliferation of online sharing economy platforms …
traditional consumer behavior due to proliferation of online sharing economy platforms …
Linking corporate social responsibility to customer loyalty through co-creation and customer company identification: Exploring sequential mediation mechanism
Promoting corporate social responsibility (CSR) and co-creation has become a crucial
relationship marketing strategy for the banks. This research empirically investigates how …
relationship marketing strategy for the banks. This research empirically investigates how …
Investigating the role of customer co-creation behavior on social media platforms in rendering innovative services
The emergence of social media platforms as the main representatives of Web 3.0
applications significantly impacts the co-creation activities among enterprises, customers …
applications significantly impacts the co-creation activities among enterprises, customers …
The role of ethical perceptions in consumers' participation and value co-creation on sharing economy platforms
Consumers' participation on sharing economy platforms is crucial for the success of the
products, services, and companies on those platforms. The participation of consumers …
products, services, and companies on those platforms. The participation of consumers …
Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
D Khajeheian, P Ebrahimi - European Journal of …, 2021 - inderscienceonline.com
Co-creation of value has become a major trend in the media industry. News media
organisations are one of the sectors that are significantly influenced by user participation via …
organisations are one of the sectors that are significantly influenced by user participation via …
Effect of value co-creation on customer satisfaction: the mediating role of brand equity
OL González-Mansilla, A Serra-Cantallops… - Journal of Hospitality …, 2023 - Taylor & Francis
Value co-creation (VCC) appears as one of the key trends in marketing and management to
reactivate the connection with customers. The main objective of this study is to analyze the …
reactivate the connection with customers. The main objective of this study is to analyze the …