Purpose The aim of this research is to explore how religiosity (RG) could influence the
Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which …

Purpose The Islamic modest fashion industry is growing rapidly and becoming more
competitive within an increasing number of brands available in the market. Based on this …

Purpose This paper aims to study the predictors influencing hijabista satisfaction towards
Hijab fashion brands and their willingness to pay premium pricing as fashion consumers …

The recent expeditious growth of Muslim population in the world initiates a dramatic upsurge
of demand for Hijab fashion. Hijab fashion is a green and sustainable fashion in accordance …

The scholarly study of tourism can often be divided into research involving either hosts or
guest, which has created a simplistic binary that for many is simply untrue as we find …

Purpose By using Technology Acceptance Model, the purpose of this study is to investigate
how the perceived usefulness and ease-of-use of shopping mobile apps affects consumer's …

This research aims to develop a strategy for Dzikrayaat Muslim fashion business using a
business model canvas (BMC). This used a descriptive qualitative method with SWOT …

Modest fashion has progressed positively in the last two decades. Designers and
advertisers are trying to attract modest fashion's consumers. One of the mediums to promote …

This paper introduces two successful e-commerce companies focusing on offering fashion
choices worldwide for women seeking conservative and modest clothing styles. We discuss …

This paper aims to propose a conceptual framework to study the underlying relationships
among the influence factors of fashion consciousness in modest fashion industries. Modest …