Errors in probabilistic reasoning have been the focus of much psychology research and are
among the original topics of modern behavioral economics. This chapter reviews theory and …

Research in cultural psychology over the last three decades has revealed the profound
influence of culture on cognitive, emotional, and motivational processes shaping individuals …

One of the essential insights from psychological research is that people's information
processing is often biased. By now, a number of different biases have been identified and …

Amidst discontent over America's growing diversity, many white Americans now view the
political world through the lens of a racial identity. Whiteness was once thought to be …

This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

This paper introduces a conceptual framework for understanding new and futuristic in-store
technology infusions. First, we develop a 2× 2 typology of different innovative and futuristic …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

This study evaluates the effectiveness of augmented reality (AR) as an e-commerce tool
using two products—sunglasses and watches. Study 1 explores the effectiveness of AR by …

L'Oxford English Dictionary ha eletto «posttruth» neologismo dell'anno del 2016, in
concomitanza con la crisi politico-culturale del Brexit e l'insediamento di Trump alla Casa …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …