The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction
N Høgevold, R Rodriguez, C Otero-Neira… - Journal of Business …, 2024 - Taylor & Francis
Purpose To explore the role played by DCT, SM, and CRM through customer knowledge,
and market knowledge in the sales performance of a salesforce, and their economic and …
and market knowledge in the sales performance of a salesforce, and their economic and …
[HTML][HTML] Örgütsel faktörler ile bilgi yönetiminin e-CRM başarısı ve satış performansı üzerindeki etkisi: Havayolu sektöründe bir araştırma
TŞ Yapraklı, E Noksan - Gazi İktisat ve İşletme Dergisi, 2024 - dergipark.org.tr
Artan rekabet koşulları karşısında işletmelerin uzun dönemli rekabet üstünlüğü
sağlayabilmeleri için var olan kaynakları etkin ve verimli bir şekilde kullanması …
sağlayabilmeleri için var olan kaynakları etkin ve verimli bir şekilde kullanması …
[图书][B] Managing Change and Organizational Resources When Implementing Customer Relationship Management Systems
SM Spears - 2023 - search.proquest.com
Many customer relationship management (CRM) projects fail to produce the desired
outcomes. Failed CRM projects negatively impacts operational efficiency, data-driven …
outcomes. Failed CRM projects negatively impacts operational efficiency, data-driven …
Equipment Rental Companies Leaders' Customer Retention Strategies
KS McNeil - 2022 - search.proquest.com
Equipment rental business leaders that employ inadequate customer retention strategies
negatively impact organizations' performance and profitability. Improved customer retention …
negatively impact organizations' performance and profitability. Improved customer retention …