'Gamification'is understood as the application of game systems–competition, rewards,
quantifying player/user behaviour–into non-game domains, such as work, productivity and …

Game-based approaches (gamification) can provide ideal strategies for health promotion,
prevention, and self-management of chronic conditions. However, there is a need to clearly …

This article explores the gamification trend sweeping the globe promising increased
engagement and motivation, in practically any industry, context and culture, based on a …

On August 6, 2015, Time Magazine's cover heralded the coming of a new age: Virtual
Reality (VR) would" change the world" and" revolutionize the way we live, play and …

The recent rise of gamification lead to a revival of the traditional game studies debate on the
relationship between games and society, a key theme since Huizinga, Caillois, and Suits …

This article analyses the disruptive potential of Valve's game distribution platform, Steam,
focusing specifically on how Steam has evolved into a de facto online social network and …

Gamificação é entendida como a aplicação de sistemas de jogo-competição, recompensas,
quantificação do comportamento do jogador/usuário-em domínios não relacionados a …

The COVID-19 pandemic has devastated the world economy, affecting practically every
industry. The sustained existence of organisations depends highly on strong marketing …

If it is indeed impossible to think beyond capitalism, then capital has become reality. If global
capitalism organizes reality through the stories it weaves, capital is (as strong as) its fictions …

This chapter explores the avid adoption of gamifi cation by the marketing communications
industry by taking a closer empirical look inside a communication agency's mobile phone …