Background. Many countries worldwide use sports events as a tool to stimulate both their
national and local economies. To gain a competitive advantage, knowledge of sports event …

Purpose This phenomenological study aims to explore how media promote and should
promote wheelchair rugby. Design/methodology/approach Semi-structured interviews were …

The purpose of this research project is to better understand how one global sport for
development agency takes advantage of events to build partnerships. This study …

Wheelchair basketball (WCBB) often includes reverse integration (RI), defined as the
inclusion of athletes without impairment in a sport traditionally aimed at athletes with an …

This study explores the perspectives of recreational practitioners currently working in the
field of outdoor adventure programming on college campuses and their knowledge and …

This chapter explores the promotion of marketing in the Paralympic Games and in related
disability sport contexts. It addresses traditional marketing, consumer behaviour …

The purpose of this introduction is to provide an overview of key sectors contributing to the
growth of the US sport industry in an effort to further the understanding of past and current …

Research notes that disability sport can be expensive, and finances are a limiting factor
when examining participation rates. However, no research to date addresses the financial …

On-field aggression can attract and entertain sport consumers. However, the promotion of
aggression in sport has been controversial, as societal shift s raise questions about how …

Disability sport fandom can be understood in different ways depending on whether the fans
or competitors (or both) has a disability. In terms on fans of disability sport, this almost …