Recent studies have emerged that highlight the critical role of green entrepreneurial
orientation (GEO) in achieving sustainability in a business context. However, knowledge of …

People form impressions about brands as they do about social groups. The Brands as
Intentional Agents Framework (BIAF) a decade ago derived from the Stereotype Content …

The fashion industry has been recognized as one of the major industries that contribute to
environmental damage. Although fashion companies have started to take some actions …

How can human resource management (HRM), as both a scholarly discourse and a
corporate strategic function, advance the sustainability agenda? We endeavor to answer this …

This edition emphasizes strategy around the globe using evidence-driven explanations with
the latest research. A conversational style emphasizes the story behind the stories, while …

In B2B markets, vendor companies increasingly rely upon influential individuals in the digital
environment to communicate information about their offerings to client organizations. Given …

Purpose This study aims to contribute to international doctrine by testing how environmental
social governance (ESG) pillars can affect marketing performance in the pharmaceutical …

Research based on the behavioral theory of the firm (BTOF) argues that firms will actively
adopt strategic actions to respond to performance that falls below aspirations, that is …

Whilst it is assumed that stakeholders penalize and deter corporate social irresponsibility
(CSI), instances of CSI persist. Correspondingly, the literature on social regulation—which …

This paper offers an integrative review of the past work on consumers' reactions to corporate
social irresponsibility (CSI). The study summarises and integrates the existing research into …