Many studies have proposed new website evaluation frameworks and criteria. We have
attempted to understand and improve website evaluation through the analysis of 83 articles …

Virtual Reality (VR) experience escapes allow individuals to spend hours on end in
immersive virtual environments and interact with content in a world that is providing shelter …

Purpose Virtual reality (VR) is of increasing interest to marketers because it can be used to
explore and proactively shape long-term futures, co-create value with consumers, and foster …

Crowding is largely associated with negative consumer outcomes such as shopping
irritation and lower levels of shopping pleasure, less positive attitudes and less satisfaction …

Although the flow construct has been widely studied over the past decade in marketing and
related fields, it has proven to be an elusive construct to measure and model. In this paper …

This study explores the effects of immersive VR on an individual's creativity and factors
related to creativity including flow, attention and meditation (ie, mental relaxation or stress) …

User engagement is a key concept in designing user-centred web applications. It refers to
the quality of the user experience that emphasises the positive aspects of the interaction …

The opportunities virtual reality provides for B2B marketing are increasingly recognized by
the trade press in discussions of interesting examples from early adopters like GE, Siemens …

Purpose–Integrating the two‐system (reflective vs. impulsive) model and the “stimulus‐
organism‐response” framework, the purpose of this paper is to construct and empirically test …

How and when should retailers use 360-virtual reality (VR) versus other media? What role
does haptic sensory information play in VR and can consumers actually imagine touch? The …