Food-branding places–A sensory perspective
This article takes as its starting point the observation that food, meals and gastronomy are
frequently used in the branding of places. The knowledge of how and why this takes place …
frequently used in the branding of places. The knowledge of how and why this takes place …
Stimulating or intimidating: The effect of AI-enabled in-store communication on consumer patronage likelihood
Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound
impact on businesses' communication strategies. With AI coming under the spotlight, we …
impact on businesses' communication strategies. With AI coming under the spotlight, we …
A novel conceptual framework investigating the relationship between roadside advertising and road safety: the driver behaviour and roadside advertising conceptual …
J Hinton, B Watson, O Oviedo-Trespalacios - Transportation research part F …, 2022 - Elsevier
This paper proposes a conceptual framework to understand the relationship between
roadside advertising signs, driver behaviour, and road safety outcomes. Roadside …
roadside advertising signs, driver behaviour, and road safety outcomes. Roadside …
[PDF][PDF] Comunicación y marketing experiencial: aproximación al estado de la cuestión
MG Cerezo - Opción, 2015 - redalyc.org
Actualmente es frecuente el uso del término" experiencial" en relación a las estrategias de
comunicación y marketing de las marcas. Existe el riesgo de que un uso inadecuado del …
comunicación y marketing de las marcas. Existe el riesgo de que un uso inadecuado del …
A classification framework for out-of-home advertising media in South Africa
T Roux, DR van der Waldt, L Ehlers - Communicatio, 2013 - Taylor & Francis
Abstract Out-of-home (OOH) advertising media have expanded worldwide and the shape
and format of these media globally, as well as in South Africa, have changed considerably …
and format of these media globally, as well as in South Africa, have changed considerably …
Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
MA Jurca, M Madlberger - Journal of Marketing Communications, 2015 - Taylor & Francis
Ambient advertising is an answer to increasing advertising clutter and resulting deteriorated
attitudes toward advertising. This research draws on literature on human information …
attitudes toward advertising. This research draws on literature on human information …
Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements
K Hutter - Journal of Marketing Communications, 2015 - Taylor & Francis
Ambient advertising is a creative, innovative form of outdoor advertising that explicitly
intends to surprise consumers by placing unexpected advertisements at unusual locations …
intends to surprise consumers by placing unexpected advertisements at unusual locations …
Out-of-home advertising: a bibliometric review
RT Wilson - International Journal of Advertising, 2024 - Taylor & Francis
OOH advertising has received significant interest from scholars and practitioners for its
synergistic potential with digital media and its lead role in many campaigns. A bibliometric …
synergistic potential with digital media and its lead role in many campaigns. A bibliometric …
The value of ambient communication from a consumer perspective
S Rosengren, E Modig, M Dahlén - Journal of Marketing …, 2015 - Taylor & Francis
Ambient communication, in which nontraditional media are creatively employed to implicitly
communicate a target message, is increasingly popular. Advertising on eggs, elevator …
communicate a target message, is increasingly popular. Advertising on eggs, elevator …
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
Enterprises have made changes in their marketing and communication activities because of
increased competition and changes in consumer behavior. In seeking to stand out from their …
increased competition and changes in consumer behavior. In seeking to stand out from their …