[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
Propaganda in an age of algorithmic personalization: Expanding literacy research and practice
R Hobbs - Reading Research Quarterly, 2020 - Wiley Online Library
In this commentary, the author considers the rise of algorithmic personalization and the
power of propaganda as they shift the dynamic landscape of 21st‐century literacy research …
power of propaganda as they shift the dynamic landscape of 21st‐century literacy research …
An expert with whom I can identify: The role of narratives in influencer marketing
Based upon narrative persuasion literature, we argue that each influencer post (consisted of
both textual and visual information) is an exemplar of narratives in which there are the main …
both textual and visual information) is an exemplar of narratives in which there are the main …
Persuasion knowledge in the marketplace: A meta‐analysis
M Eisend, F Tarrahi - Journal of Consumer Psychology, 2022 - Wiley Online Library
Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …
research studies have investigated how consumers' persuasion knowledge affects their …
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda
L Hudders, P De Pauw, V Cauberghe, K Panic… - Journal of …, 2017 - Taylor & Francis
Advertisers are continuously searching for new ways to persuade children; current methods
include fully integrating commercial content into media content, actively engaging children …
include fully integrating commercial content into media content, actively engaging children …
ChatGPT, AI advertising, and advertising research and education
Since ChatGPT was released on November 30, 2022, followed by Microsoft's
announcement of its artificial intelligence (AI)–powered new Bing search engine on …
announcement of its artificial intelligence (AI)–powered new Bing search engine on …
Teens' motivations to spread fake news on WhatsApp
P Herrero-Diz, J Conde-Jiménez… - Social Media+ …, 2020 - journals.sagepub.com
Younger people are exposed to misinformation that circulates rapidly on their mobile
devices through instant messaging applications such as WhatsApp. Under the guise of …
devices through instant messaging applications such as WhatsApp. Under the guise of …
[图书][B] Mind over media: Propaganda education for a digital age
R Hobbs - 2020 - books.google.com
Winner of the AAP 2021 PROSE Award for Excellence in Social Sciences. Propaganda is
inescapable. It's everywhere. Students need to analyze, resist, critique—and create. Media …
inescapable. It's everywhere. Students need to analyze, resist, critique—and create. Media …
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
SC Boerman, EA Van Reijmersdal… - … Journal of Advertising, 2018 - Taylor & Francis
Despite the popularity of the Persuasion Knowledge Model, and its persistent relevance
given the omnipresence of sponsored content (eg brand placement in TV programmes and …
given the omnipresence of sponsored content (eg brand placement in TV programmes and …
Advertising targeting young children: an overview of 10 years of research (2006–2016)
ABSTRACT A review of 138 published academic articles was conducted to provide an up-to-
date and comprehensive overview of academic research of the past decade (2006–2016) …
date and comprehensive overview of academic research of the past decade (2006–2016) …