[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research

M De Veirman, L Hudders, MR Nelson - Frontiers in psychology, 2019 - frontiersin.org
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …

Propaganda in an age of algorithmic personalization: Expanding literacy research and practice

R Hobbs - Reading Research Quarterly, 2020 - Wiley Online Library
In this commentary, the author considers the rise of algorithmic personalization and the
power of propaganda as they shift the dynamic landscape of 21st‐century literacy research …

An expert with whom I can identify: The role of narratives in influencer marketing

Y Feng, H Chen, Q Kong - International Journal of Advertising, 2021 - Taylor & Francis
Based upon narrative persuasion literature, we argue that each influencer post (consisted of
both textual and visual information) is an exemplar of narratives in which there are the main …

Persuasion knowledge in the marketplace: A meta‐analysis

M Eisend, F Tarrahi - Journal of Consumer Psychology, 2022 - Wiley Online Library
Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda

L Hudders, P De Pauw, V Cauberghe, K Panic… - Journal of …, 2017 - Taylor & Francis
Advertisers are continuously searching for new ways to persuade children; current methods
include fully integrating commercial content into media content, actively engaging children …

ChatGPT, AI advertising, and advertising research and education

J Huh, MR Nelson, CA Russell - Journal of Advertising, 2023 - Taylor & Francis
Since ChatGPT was released on November 30, 2022, followed by Microsoft's
announcement of its artificial intelligence (AI)–powered new Bing search engine on …

Teens' motivations to spread fake news on WhatsApp

P Herrero-Diz, J Conde-Jiménez… - Social Media+ …, 2020 - journals.sagepub.com
Younger people are exposed to misinformation that circulates rapidly on their mobile
devices through instant messaging applications such as WhatsApp. Under the guise of …

[图书][B] Mind over media: Propaganda education for a digital age

R Hobbs - 2020 - books.google.com
Winner of the AAP 2021 PROSE Award for Excellence in Social Sciences. Propaganda is
inescapable. It's everywhere. Students need to analyze, resist, critique—and create. Media …

Development of the persuasion knowledge scales of sponsored content (PKS-SC)

SC Boerman, EA Van Reijmersdal… - … Journal of Advertising, 2018 - Taylor & Francis
Despite the popularity of the Persuasion Knowledge Model, and its persistent relevance
given the omnipresence of sponsored content (eg brand placement in TV programmes and …

Advertising targeting young children: an overview of 10 years of research (2006–2016)

S De Jans, D Van de Sompel, L Hudders… - … Journal of Advertising, 2019 - Taylor & Francis
ABSTRACT A review of 138 published academic articles was conducted to provide an up-to-
date and comprehensive overview of academic research of the past decade (2006–2016) …