In a marketing environment where consumers trust each other far more than they trust
companies' marketing communications, social media influencers have become important …

With the ever-changing and evolving Instagram algorithm, some influencers have turned to
engaging in fraudulent activities such as purchasing fake followers and social bots to gain …

When the internet provided the limitless ability for bloggers and vloggers to spread their
voice, a whole new online genre emerged in the form of online influencers. This chapter …

Influencer marketing has become an attractive method for brands thanks to its lower budget
and process ease. However, choosing the influencer who provides a good match with the …

This chapter will consider the legal issues relating to influencer marketing, particularly in the
United Kingdom, United States, and Australia. There are no specific “influencer marketing” …

In this chapter, I look back at the lessons learned in the sections prior and make suggestions
for influencers, practitioners involved in influencer marketing, and researchers to continue to …