Metaverse for service industries: Future applications, opportunities, challenges and research directions
Although the metaverse is still in the early stages of development and implementation, it has
the potential to revolutionize the way how businesses can interact with customers through …
the potential to revolutionize the way how businesses can interact with customers through …
Beyond reality: Examining the opportunities and challenges of cross-border integration between metaverse and hospitality industries
Z Chen - Journal of Hospitality Marketing & Management, 2023 - Taylor & Francis
The study explores the opportunities and challenges that the cross-border integration of
“Metaverse+ hotel” brings to visitors and the hospitality industry. The study analyses the …
“Metaverse+ hotel” brings to visitors and the hospitality industry. The study analyses the …
Immersive time (ImT): Conceptualizing time spent in the metaverse
With growing investment into the metaverse or metaverses, the required hardware and
software is becoming more powerful and cheaper, and tech firms' expectations for this …
software is becoming more powerful and cheaper, and tech firms' expectations for this …
[HTML][HTML] Novel machine learning based approach for analysing the adoption of metaverse in medical training: A UAE case study
The outbreak of the COVID-19 pandemic led to disruptions in the delivery of medical training
across borders, posing challenges in observing and practicing advanced surgical …
across borders, posing challenges in observing and practicing advanced surgical …
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
[HTML][HTML] Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective
Rapid adoption of virtual-reality-assisted retail applications is inadvertently reshaping
consumer buying patterns, making it crucial for businesses to enhance their shopping …
consumer buying patterns, making it crucial for businesses to enhance their shopping …
Augmented reality in the metaverse market: the role of multimodal sensory interaction
Purpose In the growing information systems (IS) literature on metaverse, augmented reality
(AR) technology is regarded as a cornerstone of the metaverse which enables interaction …
(AR) technology is regarded as a cornerstone of the metaverse which enables interaction …
The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
The concept of the metaverse involves creating a fully immersive virtual world that allows
users to interact with each other and digital objects in a way that is almost indistinguishable …
users to interact with each other and digital objects in a way that is almost indistinguishable …
Investigating users' acceptance of the metaverse with an extended technology acceptance model
R Wu, Z Yu - International Journal of Human–Computer Interaction, 2023 - Taylor & Francis
The Metaverse, characterized as an interactive and immersive 3D virtual world, is widely
recognized for its considerable potential across a range of industries. However, the long …
recognized for its considerable potential across a range of industries. However, the long …
[HTML][HTML] AI-powered marketing: What, where, and how?
V Kumar, AR Ashraf, W Nadeem - International Journal of Information …, 2024 - Elsevier
Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …
and changed business practices. The integration of AI has brought numerous benefits to …