A review on customer segmentation methods for personalized customer targeting in e-commerce use cases

M Alves Gomes, T Meisen - Information Systems and e-Business …, 2023 - Springer
The importance of customer-oriented marketing has increased for companies in recent
decades. With the advent of one-customer strategies, especially in e-commerce, traditional …

A hybrid approach using oversampling technique and cost‐sensitive learning for bankruptcy prediction

T Le, MT Vo, B Vo, MY Lee, SW Baik - Complexity, 2019 - Wiley Online Library
The diagnosis of bankruptcy companies becomes extremely important for business owners,
banks, governments, securities investors, and economic stakeholders to optimize the …

A hybrid big data analytical approach for analyzing customer patterns through an integrated supply chain network

SC Wang, YT Tsai, YS Ciou - Journal of Industrial Information Integration, 2020 - Elsevier
The recent technology innovation such as big data and its applications has been adopted
widely in industries in order to deal with massive datasets. Through data integration, data …

[HTML][HTML] Space–time series clustering: Algorithms, taxonomy, and case study on urban smart cities

A Belhadi, Y Djenouri, K Nørvåg, H Ramampiaro… - … Applications of Artificial …, 2020 - Elsevier
This paper provides a short overview of space–time series clustering, which can be
generally grouped into three main categories such as: hierarchical, partitioning-based, and …

Functional framework for multivariant e-commerce user interfaces

A Wasilewski - Journal of Theoretical and Applied Electronic …, 2024 - mdpi.com
Modern e-businesses heavily rely on advanced data analytics for product recommendations.
However, there are still untapped opportunities to enhance user interfaces. Currently, online …

An improved intuitionistic fuzzy c-means for ship segmentation in infrared images

F Yang, Z Liu, X Bai, Y Zhang - IEEE Transactions on Fuzzy …, 2020 - ieeexplore.ieee.org
Infrared ship segmentation is extensively applied in military fields. Due to noise and intensity
inhomogeneity, the segmentation of infrared ship is a challenging task. The fuzzy c-means …

Potential buyer identification and purchase likelihood quantification by mining user-generated content on social media

Z Xu, Y Dang, Q Wang - Expert Systems with Applications, 2022 - Elsevier
Understanding the purchase likelihood of potential buyers is an important prerequisite for
marketers to carry out targeted marketing. Massive authentic and personalized user …

Multi-task subspace clustering

G Zhong, CM Pun - Information Sciences, 2024 - Elsevier
In recent years, subspace clustering and multi-task clustering have received extensive
attention due to their wide practical applications. Traditional subspace clustering is limited to …

Local learning-based multi-task clustering

G Zhong, CM Pun - Knowledge-Based Systems, 2022 - Elsevier
Clustering plays an essential role in machine learning and data mining. Many real-world
datasets for clustering are often different but related in the big data era. Recent research …

Spectral clustering of customer transaction data with a two-level subspace weighting method

X Chen, W Sun, B Wang, Z Li… - IEEE Transactions on …, 2018 - ieeexplore.ieee.org
Finding customer groups from transaction data is very important for retail and e-commerce
companies. Recently, a “Purchase Tree” data structure is proposed to compress the …