Higher education as a field of research and a broad topic for investigation continues to grow;
however, several topics remain less explicated than those about core university activities …

Introduction:. This study examines how Australian academic librarians perceive techniques
for promoting services and resources, and the factors affecting the perceptions regarding …

This article presents a content analysis of academic library Instagram accounts at eleven
land-grant universities. Previous research has examined personal, corporate, and university …

Se expone la evolución del concepto de marketing para llegar a sus expresiones actuales
como marketing de atracción, de contenidos y relacional, así como su especial implicación …

Advances in technology, changes in demographics, and the increasingly global nature of
the economy indicate that many jobs lost during the recent global recession will not be …

Se aborda la diferencia entre un plan de comunicación y uno de marketing. Aunque tienen
elementos que las asemejan, básicamente un plan de comunicación debe estar integrado …

Las organizaciones deben incluir los medios sociales en su plan de marketing digital para
obtener unos beneficios que los expertos han asociado tradicionalmente a retornos no ROI …

This article outlines some of the opportunities and challenges of changing what the library
“brand” means to academic and professional services staff in the rapidly changing …

Although the 21st century library is competing with numerous web-based resources, its
clients can benefit from using its research assistance, physical and online holdings, and …

This study examines the techniques for promoting library information resources and services
through outreach activities and how librarians and other library patrons perceive the …