This paper contributes to emerging discourse about the ongoing challenges and
opportunities of social marketing as a discipline. The paper presents a qualitative …

As social marketing interventions are effective in solving social problems and the deadline to
achieve the Sustainable Development Goals (SDGs) is coming closer, it is vital to see to …

Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …

Purpose The purpose of this paper is to discuss two parallel but distinct subfields of
marketing that share common interests (enhancing consumers' lives and improving well …

Purpose Accomplishing the United Nations' Sustainable Development Goals (SDGs) is
imperative for societies to meet their grand challenges. Achieving these goals by 2030 …

50 years of social marketing: seeding solutions for the future | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …

Background: This paper aims to extend the application of social marketing to social and
environmentally beneficial behavior change providing a three-step process—Co-create …

Purpose This paper aims to analyse the prevalence of emotional and rational appeals in
social advertising campaigns. There are studies about the effectiveness of these tones of …

Contemporary societies around the world face a number of what have been termed Lwicked
problemsL (Churchman, 1967; Rittel & Webber, 1973). These issues include but are not …

This book aims to provide the reader with an insight into the relevance of a section of the
economy, which is often referred to as the 'social and solidarity economy'(SSE); and …