Online advertising security: Issues, taxonomy, and future directions
Online advertising has become the backbone of the Internet economy by revolutionizing
business marketing. It provides a simple and efficient way for advertisers to display their …
business marketing. It provides a simple and efficient way for advertisers to display their …
an ensemble architecture based on deep learning model for click fraud detection in Pay-Per-click advertisement campaign
With the rapid development of online advertising, click fraud is a serious issue for the
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …
Dissecting click fraud autonomy in the wild
Although the use of pay-per-click mechanisms stimulates the prosperity of the mobile
advertisement network, fraudulent ad clicks result in huge financial losses for advertisers …
advertisement network, fraudulent ad clicks result in huge financial losses for advertisers …
BCFDPS: A Blockchain‐Based Click Fraud Detection and Prevention Scheme for Online Advertising
Q Lyu, H Li, R Zhou, J Zhang, N Zhao… - Security and …, 2022 - Wiley Online Library
Online advertising, which depends on consumers' click, creates revenue for media sites,
publishers, and advertisers. However, click fraud by criminals, ie, the ad is clicked either by …
publishers, and advertisers. However, click fraud by criminals, ie, the ad is clicked either by …
Unveiling Collusion-Based Ad Attribution Laundering Fraud: Detection, Analysis, and Security Implications
In recent years, the growth of mobile advertising has been driven by in-app programmatic
advertising and technologies like Real-Time Bidding (RTB). However, this growth has also …
advertising and technologies like Real-Time Bidding (RTB). However, this growth has also …
ReckDroid: Detecting red packet fraud in Android apps
Y Cheng, X Qi, Y Li, Y Wang - Computers & Security, 2025 - Elsevier
Recently, red packets have appeared widely in various mobile apps. Related security issues
like fraud are gradually coming into the public eye. As a new means of fraud, red packet …
like fraud are gradually coming into the public eye. As a new means of fraud, red packet …
The web ad-click fraud detection approach for supporting to the online advertising system
PK Keserwani, MC Govil… - International Journal of …, 2022 - inderscienceonline.com
With the introduction of e-commercial activities, revenue is generated in several legal and
illegal ways. Marketing of a product or service in an online environment is increasing day by …
illegal ways. Marketing of a product or service in an online environment is increasing day by …
GemmaWithLoRA: A New Approach to Click Fraud Detection
B Dai, L Wang, X Zhao, Y Guo… - … , and Informatics (CCCI), 2024 - ieeexplore.ieee.org
With the rapid development of artificial intelligence technology, pre-trained large language
models (LLMs) have demonstrated their powerful application potential in various fields. Click …
models (LLMs) have demonstrated their powerful application potential in various fields. Click …
CFDMA: A novel click fraud detection method in mobile advertising
Y Liu, Y Liu, M Gheisari - 2022 4th International Conference on …, 2022 - ieeexplore.ieee.org
While the Cost-Per-click mechanism ensures the prosperity of the mobile advertising
ecosystem, click fraud becomes a significant threat that results in huge losses for …
ecosystem, click fraud becomes a significant threat that results in huge losses for …
AI-JasCon: An Artificial Intelligent Containerization System for Bayesian Fraud Determination in Complex Networks
The post-COVID-19 era will create major financial losses in organizational resources as a
result of fraudulent activities by malicious agents existing at the edge and cloud domains …
result of fraudulent activities by malicious agents existing at the edge and cloud domains …