How augmented reality impacts retail marketing: A state-of-the-art review from a consumer perspective

A Rejeb, K Rejeb, H Treiblmaier - Journal of Strategic Marketing, 2023 - Taylor & Francis
Augmented reality presents numerous opportunities and challenges for marketers to enrich
the retail shopping experience. Although the technology is well established, practical …

A systematic review of structural equation modeling in augmented reality applications

VT Nguyen, CTH Nguyen - arXiv preprint arXiv:2301.11811, 2023 - arxiv.org
The purpose of this study is to present a comprehensive review of the use of structural
equation modeling (SEM) in augmented reality (AR) studies in the context of the COVID-19 …

Design and evaluation of an augmented reality cyberphysical game for the development of empathic abilities

L López-Faican, J Jaen - International Journal of Human-Computer Studies, 2023 - Elsevier
Emotional deficits such as lack of empathy in children and adolescents are strong predictors
of developing antisocial behavior, making inappropriate moral judgments, difficulties in …

The use of digital technologies in social marketing: a systematic review

T Flaherty, C Domegan, M Anand - Journal of Social Marketing, 2021 - emerald.com
Purpose With the explosion of digital technologies in contemporary daily life, fuelled by a
pandemic and remote working, online learning and shopping and the proliferation of social …

[HTML][HTML] Prosocial digital games for youth: A systematic review of interventions

P Saleme, B Pang, T Dietrich, J Parkinson - Computers in Human Behavior …, 2020 - Elsevier
Digital games aiming to improve children health behaviours have received increasing
attention from scholars and practitioners due to their societal importance. However, there …

A conceptual framework for transformative gamification services

A Tanouri, AM Kennedy, E Veer - Journal of Services Marketing, 2022 - emerald.com
Purpose Although the concept of transformative gamification is mentioned in previous
research, no research has provided a theoretically based explanation of how gamification …

Design of a digital game intervention to promote socio-emotional skills and prosocial behavior in children

P Saleme, T Dietrich, B Pang, J Parkinson - Multimodal technologies and …, 2021 - mdpi.com
In emergency contexts such as the COVID-19 pandemic, mental health risk factors affect
children and may affect behavioral and emotional problems including anxiety, self-blame …

An implementation framework for transformative gamification services

A Tanouri, AM Kennedy, E Veer - Behaviour & Information …, 2024 - Taylor & Francis
Gamification services are hailed as effective tools for influencing users' behaviours,
increasing engagement, motivation, and enhancing learning. In the field of behaviour …

BlueVR: Design and evaluation of a virtual reality serious game for promoting understanding towards people with color vision deficiency

R You, Y Zhou, W Zheng, Y Zuo… - Proceedings of the …, 2023 - dl.acm.org
People with color vision deficiency (CVD) often encounter color-related challenges in their
daily life, which are difficult for those with non-CVD to comprehend fully. Therefore, we …

Research on prosocial screen and immersive media effects: a systematic literature review

F Canet, M Pérez-Escolar - Annals of the International …, 2023 - Taylor & Francis
The goal of this study is to offer an overview of the trends that characterize the current
research on prosocial media effects. To this end, we conducted a systematic literature …