Every business certainly strives to remain competitive and sustainable in an increasingly
competitive global market. There is no exception for other industries including the global …

Purpose: This research aimed to study brand equity in product advertisements and its
recommendation to other consumers. Methodology: The statistical population of the …

Purpose: This research aims to determine the Iranian strategic position with IFE and EFE
analysis and present budget development marketing strategies. Methodology: The study's …

Purpose: The current study investigates the effect of social media marketing programs on
brand attitudes and consumers' purchase intention of sporting goods in the online retail …

Purpose: The purpose of the research was to analyze the role of documenting the co-
creation of customer brand value based on the perceived risk in the sportswear industry …

This research study measures psychological attraction in relation to food brands by football
player's advertisements. This research is based on consumer behavior and examines the …

Amaç-Bu çalışmanın amacı, dijital medya platformları için dijital pazarlamanın ve elektronik
ağızdan pazarlamanın marka popülerliği üzerindeki etkisini ve bu popülerlik etkisinin …

Purpose: One of the actual reasons for sponsorship is to attract millions to increase the
number of consumers. Therefore, this article aims to study the effects of kit sponsorship for …

Purpose: The general purpose of this study is to investigate the factors affecting the branding
of sports goods and its relationship with the purchase of sports goods in schools. Practical …

Purpose: Today, sports organizations have recognized the significance of their brand
concerning their products and services. This study investigated the association between …