[HTML][HTML] Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
MS Rahman, S Bag, S Gupta, U Sivarajah - Journal of Business Research, 2023 - Elsevier
This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …
Business-to-Business (B2B) firms' technology readiness on information technology …
[HTML][HTML] Growth hacking: A critical review to clarify its meaning and guide its practical application
There is an increasing recognition among academics and practitioners that growth hacking
provides a means to bridge the gap between strategy definition and strategy …
provides a means to bridge the gap between strategy definition and strategy …
Sales technology research: a review and future research agenda
Expecting improvements in productivity and performance, organizations continue to invest
considerably in sales technology tools and platforms such as customer relationship …
considerably in sales technology tools and platforms such as customer relationship …
Analyzing the progress of FINTECH-companies and their integration with new technologies for innovation and entrepreneurship
B Chaklader, BB Gupta, PK Panigrahi - Journal of Business Research, 2023 - Elsevier
The purpose of this research is to present an overview of the progress of Financial
Technology (FINTECH) companies and their integration with the latest cutting-edge …
Technology (FINTECH) companies and their integration with the latest cutting-edge …
Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance
Research suggests that ethical leadership can motivate favorable employee behaviors. In
the current study, we explore the influence of ethical leadership on salesperson social …
the current study, we explore the influence of ethical leadership on salesperson social …
Analysis of security and privacy issues of information management of big data in B2B based healthcare systems
BB Gupta, A Gaurav, PK Panigrahi - Journal of Business Research, 2023 - Elsevier
The healthcare industry may benefit from the implementation of a system that facilitates safe
and efficient data transmission if business-to-business (B2B) methods were more widely …
and efficient data transmission if business-to-business (B2B) methods were more widely …
How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi
Drawing on information technology-enabled organizational capabilities theory, we argue
that how and when social media use affects marketing performance depending on the …
that how and when social media use affects marketing performance depending on the …
[HTML][HTML] The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry …
MAI Gazi, A Al Mamun, A Al Masud… - Journal of Open …, 2024 - Elsevier
The purpose of this study is to evaluate a customer relationship management (CRM) model
based on telecom customers' experiences with the company's services. For this purpose …
based on telecom customers' experiences with the company's services. For this purpose …
A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use
Sales researchers have recognized the importance of salesperson social media use in
enhancing job outcomes. However, research that considers the influence of salesperson …
enhancing job outcomes. However, research that considers the influence of salesperson …
How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
The information age provides vast opportunities for organizations to improve their
efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study …
efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study …