Rediscovering strategic content in 'strong process' research on business network innovation
PC van Fenema, BBM Keers - Industrial Marketing Management, 2020 - Elsevier
A strong process view on business networks takes 'becoming'as a starting point for
understanding business networks and innovation. This view tends to leave the role of …
understanding business networks and innovation. This view tends to leave the role of …
Alliance strategy: context, process, and requirements
BBM Keers - 2017 - research.utwente.nl
This thesis examines the context, process and requirements for developing an alliance
strategy to improve company performance. The research is part of a broader research …
strategy to improve company performance. The research is part of a broader research …