282 Introduction/lifestyle/style/the-washington-posts-new-slogan-turns-out-to-be-an-old-
saying/2017/02/23/cb199cda-fa02-11e6-be05-1a3817ac21a5_story. html. 8. Ethan Kaplan …

We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …

Arriagada, A., & Ibáñez, F.(2020).'You need at least on picture daily, if not, you're dead':
Content creators and platform evolution in the social media ecology. Social Media+ Society …

Social media has become an indispensable part of modern politics. Its rise in the political
arena has coincided with the decline in trust toward mainstream media. Today, more than …

We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …

The area of communication has changed dramatically since the evolution of the digital era,
fundamentally reimagining how organizations engage with consumers (Alves et al., 2016). A …

Abstract The United States (US) is in the midst of a paradigm shift in who creates news. It is
widely known that the internet has in the past few decades displaced television and print …

2023 Türkiye Cumhurbaşkanlığı Seçimlerinde adaylar günümüzün en etkili iletişim araçları
olarak kabul edilen sosyal medyayı aktif bir şekilde kullanmıştır. Bu araştırmada Recep …

The purpose of this research was to examine the intersection between social media and
personal branding through the lens of the lived experience of individuals who are actively …

Customer stickiness is a consumption characteristic of consumers repeatedly purchasing a
certain product or service over a period of time. In order to explore the internal formation …