Tipping and concentration in markets with indirect network effects

JPH Dubé, GJ Hitsch, PK Chintagunta - Marketing Science, 2010 - pubsonline.informs.org
This paper develops a framework for measuring “tipping”—the increase in a firm's market
share dominance caused by indirect network effects. Our measure compares the expected …

Local excise taxes, sticky prices, and spillovers: evidence from Berkeley's soda tax

B Bollinger, SE Sexton - Quantitative Marketing and Economics, 2023 - Springer
This paper evaluates the price and consumption effects of the first municipal soda tax
imposed in the United States. Using high-resolution scanner data and data-driven …

Why do Gen Y students study abroad? Individual growth and the intent to study abroad

JA Pope, CM Sánchez, K Lehnert… - Journal of Teaching in …, 2014 - Taylor & Francis
We propose that Generation Y college students' motivations to study abroad are rooted in
the desire for individual growth, which, combined with other motivation factors—gender …

A dynamic model of rational addiction: Evaluating cigarette taxes

BR Gordon, B Sun - Marketing Science, 2015 - pubsonline.informs.org
Addiction creates an intertemporal link between a consumer's past and present decisions,
altering their responsiveness to price changes relative to nonaddictive products. We …

[HTML][HTML] The joint identification of utility and discount functions from stated choice data: An application to durable goods adoption

JP Dubé, GJ Hitsch, P Jindal - Quantitative Marketing and Economics, 2014 - Springer
We present a survey design that generalizes static conjoint experiments to elicit inter-
temporal adoption decisions for durable goods. We show that consumers' utility and …

Quantifying the dynamic effects of service recovery on customer satisfaction: Evidence from Chinese mobile phone markets

Z Fang, X Luo, M Jiang - Journal of Service Research, 2013 - journals.sagepub.com
This study examines two issues which have challenged prior experimental or survey
research:(1) whether the time-varying effects of service recovery on customer satisfaction …

[HTML][HTML] Competition and product innovation in dynamic oligopoly

RL Goettler, BR Gordon - Quantitative Marketing and Economics, 2014 - Springer
We investigate the relationship between competition and innovation using a dynamic
oligopoly model that endogenizes both the long-run innovation rate and market structure …

The material-experiential asymmetry in discounting: When experiential purchases lead to more impatience

JK Goodman, SA Malkoc… - Journal of Consumer …, 2019 - academic.oup.com
Consumers routinely make decisions about the timing of their consumption, making tradeoffs
between consuming now or later. Most of the literature examining impatience considers …

Game theory modelling of retail marketing discount strategies

M Taylor, V Kwasnica, D Reilly… - Marketing Intelligence & …, 2019 - emerald.com
Purpose The purpose of this paper is to use the game theory combined with Monte Carlo
simulation modelling to support the analysis of different retail marketing strategies, in …

Consumer search, price promotions, and counter-cyclic pricing

A Haviv - Marketing Science, 2022 - pubsonline.informs.org
Previous studies have found that increases in price promotions lead decreases in the
average price of seasonal goods in high-demand seasons, countering basic supply and …