Purpose E-tourism is instilling in the tourism industry with the advancement in the
technological infrastructure all over the world and fetching tremendous tourists' attention …

Background The factors influencing tourist loyalty are widely highlighted in the literature.
However, we find that the relationship between some influencing factors and loyalty is still …

The exploration of service experiences in rural tourism is an important area in tourism
research because it concerns the comprehensive visit and stay in a rural area …

Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …

Recognizing the notable growth of rural tourism in China, this research aimed to take Anji
County as a case to comprehend the role of rural tourism destination performances in …

Purpose The objective of this paper is to understand the relationships between service
quality, perceived value and satisfaction because several studies endeavored to model …

Using a structural equation model, this study examined the influence of tourists' satisfaction
with COVID-19 practices at destinations on tourists' value, satisfaction, and behavioral …

With the uncertain pandemic situation on a global scale, pro-social and sustainable tourism
performance has been continuously valued and called for. Undoubtedly, the sustainable …

This study investigated the formation of travelers' pro-social intentions of wearing a mask,
maintaining social distancing, and practicing sanitary/hygiene actions in the festival tourism …

Purpose This study aims to investigate the influence of Muslim tourist perceived value
(MTPV) on Muslim millennials' intention to revisit Bandung (Indonesia) with customer …