This article explores revenue generation and the formation of entrepreneur-like behaviors in
the context of a serious pursuit of a personal hobby. Although financial returns and …

In this dissertation the author investigates consumer responses to various executions of
influencer marketing. Influencer marketing is a contemporary form of marketing in which …

Abstract Knowledge management involves a variety of important processes such as
knowledge creation, knowledge sharing and knowledge dissemination. There are two …

Each day, the Internet becomes home to thousands of new blogs. Many bloggers have taken
advantage of the success of their personal websites by selling products that appeal to their …

In the past decade, the rising usage of social media tool called Facebook has been quite
famous in Malaysia. Social media which is focusing on Facebook become a perfect channel …

Although the field of social commerce has gained a lot of attention recently, there are many
areas that still remain unexplored. A new phenomenon emerging within virtual communities …