Creating lift versus building the base: Current trends in marketing dynamics
PSH Leeflang, THA Bijmolt, J Van Doorn… - International Journal of …, 2009 - Elsevier
Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or
to utilize these dynamics. The field of marketing dynamics aims at modeling the effects of …
to utilize these dynamics. The field of marketing dynamics aims at modeling the effects of …
Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data
The authors propose a simulated maximum likelihood estimation method for the random
coefficient logit model using aggregate data, accounting for heterogeneity and endogeneity …
coefficient logit model using aggregate data, accounting for heterogeneity and endogeneity …