Purpose The present study primarily aims to investigate the role of the high-performance
work system (HPWS) in shaping learning orientation (LO). Moreover, the study delves into …

Purpose This study examines how customer loyalty among DiDi users in China is affected
by two types of online social interaction (transactional and interpersonal) and how the online …

Instagram is a highly favoured platform for visual businesses, particularly fashion apparel
industry. There are increasing number of fashion apparel businesses that are growing …

With the surge in social media (SM) users around the world, the scope of social commerce
(SC) in brand engagement is a prominent area of discussion. The present study empirically …

With limited empirical evidence and an incomplete understanding of e-servicescape
environment, its effects on e-commerce websites still needs to be explored. Hence, the study …

With the popularity of user-generated content (UGC), an increasing number of studies have
investigated its impact on business performance. However, prior studies were limited to a …

The COVID-19 pandemic significantly influenced the purchasing behavior of consumers,
who began to see in the tools available in the virtual environment the necessary allies to …

Economic crises and uncertain scenarios can intensify the process of adoption of digital
technologies by companies. As an example of this adoption, there is the use of e-commerce …

With the recent surge of entrepreneurs engaging in online businesses using social media,
micro-entrepreneurs are confronted with various challenges that impede their …

Social shopping is an activity to share consumer experiences in shopping online and offline.
The phenomenon of social shopping is often seen on social media, where consumers share …