No research in tourism or medicine has addressed the potential relationship between travel
and the medical treatment of dementia. Given tourism's increasingly important role in …

Live streaming, a reciprocal communication technology allowing real-time interactions, is
widely embraced by tourists and tourism business operators. Mirroring its prosperity in …

Live streaming has become an important means for tourism product marketing in the internet
age. However, from value-based marketing perspective, the value attributes and factors of …

This study investigates the effect of social media affordances (SMAs) on tourist destination
image formation from the technology affordances lens, and measures the mediating role of …

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism
sector, travel video blogs (travel vlogs) have become increasingly popular since they are …

Social media short videos represent a powerful tool for tourism destination promotion.
However, little research has investigated their effect on tourist travel intentions. Drawing on …

Travel live streaming (TLS) has become prolific on many social media platforms, yet the
topic has received limited academic attention. This paper uses an affordance lens to explore …

This study aims to reduce the misinterpretation and conceptual ambiguity of slow tourism
and find the gaps between theory and practice. Multiple videos on a famous video-sharing …

This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …

Purpose Drawing on Ducoffe's advertising value model, this study aims to integrate
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …