Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …

Research background: Because of the rapid improvements in advanced technological tools
and widely usage of the Internet among the world, most of SMEs in various countries have …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

E-commerce has proliferated globally, as well as nationally in Indonesia. Unfortunately,
Indonesian commodities, including Micro, Small, and Medium Enterprises (MSMEs) …

Social media is remarkably growing and shaping not only the lives of individuals but also the
business domain by creating new paradigms of business. This study examines the interplay …

Digital marketing is one of the activities carried out by organizations to improve
organizational performance and provide the best service for customers. The use of digital is …

Introduction Social networking websites and applications are increasingly becoming
significant cultural phenomena. However, the motivation driving individuals to utilize these …

The primary purpose of the research is to examine and validate determinants of user
intention to use AutoCAD software, utilising the constructs from prior studies in a more …

This content analysis aims to investigate how the Technology-Organization-Environment
(TOE) framework can be used in the field of business management. The selected articles …