[PDF][PDF] Word-of-mouth communication and customer patronage behaviour towards smartphones

GS Etim, EE James, BI Inyang… - International Journal of …, 2023 - abjournals.org
Words are perceived to be powerful, especially in the viral digital age of today. This study
focused on investigating Page 1 International Journal of Entrepreneurship and Business …

[PDF][PDF] Packaging attributes and consumers' patronage of milk products

NC Chukwu, EE James, JI Emmanuel… - Sustainable …, 2023 - researchgate.net
This study was on packaging attributes and consumers' patronage of milk products. It was
conducted specifically to determine the effects of packaging colour, design of wrapper …

[PDF][PDF] Information and communication technologies (ICT) and performance of micro, small and medium enterprises (MSMEs) in Nigeria

GS Etim, EE James, JE Ekong… - African Journal of …, 2023 - researchgate.net
The study examined the causality between ICT utilization and the performance of MSMEs in
Nigeria, in terms of market visibility, marketing effectiveness and business survivability …

[PDF][PDF] Customer service delivery and corporate efficiency of deposit money banks

GS Etim, GB Mbu-Ogar, EE James… - African Journal of …, 2023 - abjournals.org
In this study, our focus was to explore the effect of customer service delivery on the corporate
efficiency of deposit Page 1 African Journal of Accounting and Financial Research ISSN …

[PDF][PDF] Airline service quality and passengers' loyalty in the Nigerian civil aviation sector

EE James, BI Inyang, DO Akene… - Research Journal of …, 2023 - researchgate.net
In this study, we investigated the role of airline service quality in influencing passengers’ loyalty
in the Nigeria Page 1 Research Journal of Hospitality and Tourism Management Volume 2 …

[PDF][PDF] Enhancing Customer Satisfaction in the Airline Industry through Service Quality: A Comparison between Legacy Airlines and Low-Cost Airlines

TJ Bagwell, P Kellerman - Asian Journal of Tourism Research, 2023 - researchgate.net
The purpose of this study was to examine the service quality and customer satisfaction of the
top 14 US airlines between 2007 to 2011 using data from the Department of Transportation …

[HTML][HTML] The concept of the qualitology and grey system theory application in marketing information quality cognition and assessment

M Joanna, G Marek - Central European Journal of Operations Research, 2020 - Springer
The article presents concept of the basics of qualitology and grey incidence clustering model
application in the recognition and assessment of marketing information quality. In the first …

[PDF][PDF] Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia

TJ Bagwell - International Food Research Journal, 2023 - researchgate.net
Bakery products become a regular food in most part of the world and are essential
commodities today. There is a high potential for business growth in selling bakery products …

[PDF][PDF] Repositioning of the Service Quality of Exquisite Restaurants--Case Study in Taiwan

TJ Bagwell - International Journal of Hospitality Management, 2023 - researchgate.net
In recent years, with the active help and efforts of the Taiwanese authorities and academic
circles, a large number of tourists have visited Taiwan, which is of great significance for …

[PDF][PDF] Factors Influencing the Adoption of Financial Technology and Net Benefit in Indonesia Banking

TJ Bagwell, P Kellerman - … Journal of Marketing and Manage ent, 2023 - academia.edu
The aim of this research is to analyse the factors influencing the adoption of financial
technology and net benefit in the banking industry. The method employed was a survey by …