In the ever-evolving digital era, marketing through social media has become one of the most
effective tools to promote products and services. One of the latest marketing trends that is …

Abstract Product Placement and Influencer Marketing are types of marketing strategy that
uses media such as Movies and TV Shows and also social media. The product will be …

Digitalization has transformed individuals' behaviour in receiving information. The changes
has encourage marketer to shift their marketing strategy, from offline to online. With the …

Accommodation's competitiveness around Labuan Bajo currently drives them to strive after
the COVID-19 pandemic to offer a variety of promotions on its products and services to …

To be able to have branding that is able to maintain brand performance in this industry 4.0,
the right branding strategy is needed in strengthening branding, one of which is also to …

The purpose of this study was to find out how significant and influential Zozibini Tunzi's self-
image on her Instagram account is on the YOU C 1000 product brand image. is quantitative …

The research aimed to determine the effect of promotion through persuasive messages via
LINE messenger applications on the attitude of Starbucks' LINE official account followers …

Di era ekonomi digital sekarang ini, fenomena influencer marketing menjadi salah satu
pilihan bagi perusahaan dalam memasarkan produknya. Fenomena ini bisa terjadi karena …

The digital technology revolution on social media has occurred and is gradually changing
consumer behavior and expectations. Currently, social media is used by various business …