Instagram is at the heart of global digital culture, having made selfies, filters and square
frames an inescapable part of everyday life since it was launched in 2010. In the first book …

Strategic social media influencer communication has become a major topic in strategic
communication. However, despite the growing relevance of this new strategic …

The SocietyNow series provides readers with a definitive snapshot of the events,
phenomena and issues that are defining our 21st century world. Written by leading experts …

While Instagram influencers may have started out as ordinary people documenting their
everyday life through a stream of photographs, they are increasingly emerging as an …

Untitled Page 1 Page 2 DOING DIGITAL METHODS Page 3 Page 4 RICHARD ROGERS
DOING DIGITAL METHODS 2nd Edition Page 5 1 Oliver’s Yard 55 City Road London EC1Y …

Influencer commerce has experienced an exponential growth, resulting in new forms of
digital practices among young women. Influencers are one form of microcelebrity who …

Taking seriously the global trend of selfies becoming marketable and entangled in ecologies
of commerce, this article looks at Influencers who have emerged as (semi-) professional …

The goal of this study is to understand the differences in scope and patterns of frequency of
use and interactive and active consumption on three leading social media platforms …

Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the
Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for …

Visual content is a critical component of everyday social media, on platforms explicitly
framed around the visual (Instagram and Vine), on those offering a mix of text and images in …