[图书][B] Total relationship marketing

E Gummesson - 2011 - taylorfrancis.com
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of
relationship marketing and CRM, areas which have become accepted–and debated–parts …

Crisis lifecycle, policy response, and policy effectiveness

S Zheng, H Li, H Sun - Public Management Review, 2023 - Taylor & Francis
The dimension of time has been neglected in the practice and research of public
administration for decades. By developing a framework to guide the quantification and …

Journalism beyond the command post: Local journalists as strategic citizen stakeholders in natural disaster recovery

M Frances Perreault - Journalism Studies, 2021 - Taylor & Francis
ABSTRACT On Memorial Day weekend 2015, the Blanco River crested at 42 feet, drowning
the town of Wimberley, Texas (USA), resulting in the death of 11 people and damaging more …

Monitoring the issue arenas of the swine‐flu discussion

V Luoma‐aho, P Tirkkonen, M Vos - Journal of Communication …, 2013 - emerald.com
Purpose–This paper seeks to describe the changing organizational environment and
stakeholder debate currently taking place in various “issue arenas” during a crisis …

Print news coverage of the 2010 Iowa egg recall: Addressing bad eggs and poor oversight

LI Laestadius, LP Lagasse, KC Smith, RA Neff - Food Policy, 2012 - Elsevier
This paper examines the print news coverage of the 2010 Iowa egg recall, the largest in the
United States, in order to determine how the news media conveyed messages regarding the …

Maple Leaf Foods: Crisis and containment case study

GVJ Howell, R Miller - Public communication review, 2010 - epress.lib.uts.edu.au
Crises can impact an organisation's viability, credibility and reputation. Communication can
preserve and protect the valuable reputation of an organisation, by demonstrating an …

Tracking the defining moments of crisis process and practice

A Mehta, R Xavier - Public Relations Review, 2012 - Elsevier
Crisis holds the potential for profound change in organizations and industries. The past 50
years of crisis management highlight key shifts in crisis practice, creating opportunities for …

Applying Care to Political Public Relations: Crisis Communications Following the Terrorist Attack in New Zealand: Crisis Communications Following the Terrorist …

PP Proverbs, X Lan, O Albishri… - The Journal of Public …, 2021 - journals.flvc.org
Care is not a word generally associated with political crises. However, following the
mosques massacre in New Zealand, Prime Minister Jacinda Ardern was found to have used …

Reputational threat and image repair strategies: Northern Ireland water's crisis communication in a freeze/thaw incident

M McCoy - Journal of Nonprofit & Public Sector Marketing, 2014 - Taylor & Francis
December 2010 saw exceptionally harsh winter weather cause major water supply
disruption for thousands of Northern Ireland's citizens. Sustained low temperatures followed …

[图书][B] Startups and Crisis Management

D Kariv - 2022 - taylorfrancis.com
Drawing on a mixture of theory, cases, and interviews, Startups and Crisis Management
provides a valuable overview of how new ventures fared in the wake of the COVID-19 …