Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers
The exponential growth in online fashion retailing in India has brought several structural
changes. Changing consumer needs and value propositions have made it imperative for …
changes. Changing consumer needs and value propositions have made it imperative for …
Pengaruh program Flash sale terhadap pembelian impulsif dan shopping enjoyment pada mahasiswa pengguna shopee di Yogyakarta
I RENITA - 2022 - dspace.uii.ac.id
Tujuan penelitian ini untuk menganalisis faktor-faktor yang mempengaruhi Impulse Buying
dan Shopping Enjoyment pada mahasiswa pengguna Shopee di Yogyakarta. Sampel …
dan Shopping Enjoyment pada mahasiswa pengguna Shopee di Yogyakarta. Sampel …