This paper addresses the language and pragmatic strategies used by Akan herbal drug
sellers to persuade would-be-buyers. It adopts the theoretical framework of Weigand's Mixed …

Hemorrhoids or piles, culturally known as Jedijedi among the people of southwestern
Nigeria, are an anorectal disease surrounded by misconceptions. The consequences of …

This article explores the relevance of impoliteness and humour as advertising strategies
among roadside hawkers of alternative medicine, and retailers of herbal aphrodisiacs. The …

The study examined herbal medicines advertising discourse as unique terms of depicting
weak manhood euphemistically in order not to sound vulgar. Twelve advertisements (ads) …

Hemorrhoids (or piles) are an anorectal condition that affects many individuals who do not
necessarily seek medical support. Many who suffer from this condition resort to home …

Existing studies on the language of advertising have been carried out from various
theoretical perspectives with little attention to sexuality and how lexis, patterns and choices …

Previous studies on nativisation of English in African literary productions have focused on
literary works of first and second generation African writers such as Amos Tutuola, Chinua …

Olódùmarè, Ìrèké Oníbùdó, Ìrìnkèrindò Nínú Igbó Elégbèje, and Àdììtú Olódùmarè could
easily be referred to as the most studied of all literary works by any Yorùbá writer. Fágúnwà's …

Information is a very important concept during an interaction between interlocutors within a
particular health communicative context. In matters concerning individuals' health and other …