The rise in obesity in many countries has led to the emergence of nutritional information
policies that aim to change people's diets. Changing an individual's diet is an ambitious …

Purpose Neuroeconomics and neurofinance are emerging as intriguing fields of research,
despite sharing ambiguity with the concepts of neuroscience. The relationship among the …

Familiarity of marketing stimuli may affect consumer behaviour at a peri-perceptual
processing level. The current study introduces a method for deep learning of …

This chapter explains and discusses the role and potential of psychophysiological tools of
research in tourism and hospitality. As tourism and hospitality services are in general …

Purpose This study aims to review the relationship between neurological processes and
financial behavior from an interdisciplinary perspective. Individual decision-making is …

With 1 the exception of driving-related stress, particularly during periods of traffic congestion,
or the potential inconsistency of public transport, the links between transport and emotion …

The basic reciprocity between individual parts and collective organization constitutes a key
scientific question spanning the biological and social sciences. Such reciprocity is …

La questione de la confiance interpersonnelle suscite un intéret très particulier tant elle
concerne l'ensemble des sciences sociales, induisant par là même une profusion de …

Measuring the Willingness To Purchase using methods of neuromarketing Contrary to the
concept of traditional economics, it is currently understood that the brain conducts a number …

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-
driven approach to the study, instruction, and practice of entrepreneurship. This paradigm …