Greenwashing leads to consumer skepticism of all green products as well as doubts about
company claims regarding sustainability. However, the understanding of how to regain …

A key advantage that brick-and-mortar retailers have over online retailers is their
salespeople, who can adaptively interact with customers on a one-on-one basis. When …

This research examines how the weighting of an attribute is jointly affected by attribute
precision and decision stage. Building on prior work suggesting (a) that less (more) precise …

Businesses across industries, such as food delivery apps and GPS navigation systems,
routinely provide customers with time estimates in inherently uncertain contexts. How does …

Consumers are often shown investment returns with high levels of precision, which could
lead them to misunderstand the inherent uncertainty. We test whether consumers are drawn …

The expansion of iBuyer's use of PropTech to major housing markets raises a series of
questions for both buyers and sellers when making instant, all-cash offers. This study uses a …

Scientific findings can be overturned when new evidence arises. This study examines how
communicating and explaining uncertainty around scientific findings affect trust in the …

The usage of proper names to advertise a product is ubiquitous in the marketplace. In many
cases, there is very little information about these names. For example, treatment lotion by …

During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga
League (GBL) and English Premier League (EPL) took two different strategic approaches to …

Decision-makers frequently use numerical estimates, such as distances, future prices, and
the expected timing of events. How do they evaluate these estimates, once they observe the …