Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

Social media require a marketing rhetoric that embraces emerging language use and
shifting communication norms. Emojis have become quintessential elements of social media …

Scientific interest in the potential of urban green spaces, particularly urban parks, to improve
health and well-being is increasing. Traditional research methods such as observations and …

Purpose The purpose of the study is to investigate the relationship between consumers'
attitudes toward hotel Twitter accounts and attitudes toward hotel brands, booking intentions …

Chinese outbound tourism represents the world's largest and highest yield travel segment.
Western social media influence on travel decisions via Facebook and Twitter are commonly …

In this study, using a modified Balanced Scorecard (BSC), we examined the effectiveness of
Japan's MICE (meetings, incentives, conventions, and exhibitions) websites against those of …

The study aims to investigates hotels' social media marketing practices and how they
manage online conversation as well as represent themselves using Twitter. This study …

Companies worldwide use microblogs to communicate with stakeholders, but there may be
cultural differences in how they do it. A content analysis was conducted comparing Twitter …

Purpose—The emergence of social media and digital technologies has reformed the
competitive aspect for firms that quickly acknowledged the increasing relevance of social …

The study aims to compare the integrated marketing communication activities of leading
national and international hotel chain brands in the hospitality industry by examining their …