Purpose Although the store environment-impulse buying nexus is well documented, the
influence of consumer motivations on this nexus is still underexplored. Consequently, this …

ABSTRACT E-commerce retailers use augmented reality (AR) based apps for product
presentations. This study investigates the influence of sensory perceptions in an urge to buy …

The increasing availability of immersive Virtual Reality (VR) hardware in private households
has opened up significant opportunities for innovations in online retailing. Online retailers …

This study explores whether the three elements of character image (ie, symbolic
representation, self-image congruence, and emotional value) have a crucial effect on …

This paper presents a meta-analytical evaluation of the literature on the Urge to Buy (UTB). It
seeks to establish the common antecedents of UTB as a construct by a thorough …

Purpose-For marketers and retailers, impulsive buyers constitute a dream segment.
Stimulants at the point of shopping create sudden urge among these shoppers and they …

To be successful in business the marketers must have understanding of how consumers
behave on every occasion during an implicit or explicit need for a product. The knowledge of …

Numerous studies in the marketing literature focused on consumer behavior in general, but
relatively few studies have examined Impulse purchase behavior (IPB). Although few studies …

Purpose This study aims to examine the effects of cruise attributes on impulse buying of
service customers through impulsive buying tendency. Specifically, this study investigates …

Purpose This research focuses on common misconceptions about the factors driving women
to purchase footwear impulsively. Its primary objective is to explore how emotional and …