One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

The purpose of this systematic review is to identify, describe and assess the potential
effectiveness of strategies to respond to issues of vaccine hesitancy that have been …

OBJECTIVES: To test the effectiveness of messages designed to reduce vaccine
misperceptions and increase vaccination rates for measles-mumps-rubella (MMR) …

Background. The role of cognitive biases and heuristics in medical decision making is of
growing interest. The purpose of this study was to determine whether studies on cognitive …

abstract Background. Improving HPV vaccination coverage in the US will require healthcare
providers to recommend the vaccine more effectively. To inform quality improvement efforts …

Background Although theories of health behavior have guided thousands of studies,
relatively few studies have compared these theories against one another. Purpose The …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Abstract Background The Human papillomavirus (HPV) vaccine has been available for
protection against HPV-associated cervical cancer and genital warts since 2006 …

Abstract Sexually Transmitted Diseases (STDs)—including HIV/AIDS—are among the most
common infectious diseases in young adults. How can we effectively promote prevention …

Complex environmental problems are typically resolved after the public is no longer willing
to accept their risks and demands change (ie, Reflexive Modernization). Notable examples …